Differentiation. USP—unique selling proposition. Wow-factor. 

You’ve heard it described in different ways, but they’re all getting at the same thing. 

What makes your business unique? 

Why should residents choose your sober living home over another sober living home? 

If you don’t know the answer to this question, you need to do some soul-searching about how to best position your sober living home in a crowded market.